H&M Joondalup Launch


H&M opened it’s first store at Lakeside Joondalup 2 weeks ago. Myself and some other Perth fashion VIP’s were lucky enough to get a sneak preview of what lay behind the white roller door…


It would be a lie to say that ‘I never thought I would see the day’, but after much sitting, waiting and wishing, H&M has finally landed in Perth. Friday August 28th saw a host of Perth bloggers, fashion personalities and media transported to the brand spanking new H&M store at Lakeside Joondalup, in a convoy of black Mercedes vans, for a private pre-opening shopping spree… but the day didn’t end there. Post shopping spree, we were transported back to the most delightful long table lunch in the bright, lofty Flour Factory function space to refuel and relax. After one of the most stressful shops of my life – just one hour to grab $100.00 worth of clothing in a store filled to the brim with gorgeous, affordable pieces – a cocktail or three with friends was well in order!

This is the first time I have attempted a video for the blog, so please go easy. I realise I forgot to film anything that happened after I got a cocktail, so there is fault number one. The rest of the faults, well, we won’t talk about them. If you would like to see more video content in the future, subscribe to my YouTube channel here! I promise there will be loads more (non-blurry, non-wobbly) fun to come. I may even talk to you a little!

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