Some finer details about what it takes to land blogging jobs… and it isn’t all just about the numbers or your Instagram style
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If I would be lying if I were to say that the likelihood of you getting a blogging related job had nothing to do with having a huge Instagram following, or thousands of unique views per day on your blog, It is a well known fact that brands love to see numbers.
More and more, brands are looking outside of stats when it comes to finding suitable influencers to work with. That means that, even if you don’t have outstanding figures on paper, you can still come across as a strong contender for certain paid jobs. How? Well, once you have the quality and style of your work consistent, try to focus on the following things to help set yourself up to attract paid jobs:
Put yourself out there…
There are more companies that claim to ‘connect bloggers with businesses’ out there than I can count. Honestly, I get at least one email a week about a new company or app. It is abundantly clear that brands want to work with bloggers, and utilising these companies is a great place to start your relationship with brands.
As the old adage says, ‘you have got to be in it to win it’. There is absolutely no harm in signing up to all of these companies if you are keen to land jobs. In fact, the more the merrier! Most of them are free, so there really is no down side to signing yourself up. Put yourself out there and give it a go. They aren’t going to guarantee you jobs just by signing up, but again, you have to be in it to win it. If anything, it is a good exercise in pitching yourself to brands.
Making yourself known outside of the online world is also incredibly important. Make the effort to go to events because you never know who is going to be there, or what will come from it. Don’t be scared to tell people what you do – they may not even have know they needed a blogger/influencer until you mentioned them! Some of my most fruitful connections and relationships have come from random conversations with people I have met out at events and gatherings.
This goes for how you come across in person, as well as how you come across online.
The reason blogs became so valuable to brands is because of their genuine nature in comparison to traditional media. Although there are now many more factors that contribute to how valuable a blog is to a brand, being genuine still matters. It is glaringly obvious when someone isn’t being sincere online, and it can harm your reputation with your audience, and potential clients. Let’s face it, no brand wants to be aligned with someone who can’t get their own story straight!
When it comes to actually meeting the people you are working with, or potentially going to be working with, the same thing applies. The more friendly and authentic you are, the more likely it is they will want to work with you!
Being able to adapt to what the client wants is essential if you want to lock in jobs. You could get all the way to negotiation stage and lose a job there, purely because you are too rigid in your ways. Don’t get me wrong, I firmly believe that you should never compromise your integrity in the name of money, but there still has to be a level of flexibility if you want to land jobs, and hopefully maintain that relationship.
Having the ability to negotiate on price is key to getting jobs. Until you are at the stage where you are in such high demand that you can literally charge whatever you please, brands aren’t always going to have room in their budget to pay you exactly what you ask for. Similarly, they may request something that you think is a little bit out of your league, but for the sake of furthering yourself, it is always worth giving it a go. If you can come to an agreement on negotiated deliverables and price, all parties win, and you demonstrate a good work ethic – something that brands and PRs make notes about!